There is a
proverb which says, " If you wear nice shoes you enter a nice place”.
Upon entering
the Professional products division (PPD) in L’Oréal one is automatically taken into a world
filled with sophistication and energy. Over here everyone is busy, but not the
typical busy used while quoting monotony. This kind of atmosphere is the one
that anyone would long for.
In the
Professional Products division, various brands function in different ways,
however they all come under the same roof. Matrix, L’Oréal Professionnel,
Cheryl’s rank themselves differently while Kérastase and Kéraskin comes under super luxury.
The Professional
Products Technical Centre is a treat to see. The academy has the world’s best hairdressers
and the best amenities.
The
functioning of PPD is mainly through education where hair stylists and trainers
are trained and sessions are conducted to update them regarding products, new
launches etc.
One will be
mesmerised by the equipment and functioning of the technical centre!
I got myself
treated to a ritual, hair colour, shampoo, blow dry several times. It was indeed
a treat to be a hair model! The care and effort put in is absolutely remarkable.
Having said that, being an intern in PPD and working for a luxury brand like Kérastase made me wonder and ponder about different ways in which products can be marketed. It is not every day that one gets this lifetime opportunity and I must say I shall cherish the experience forever!
It has just
been 2 days since I bid adieu to everyone at L’Oréal and I’m already missing it!
THANK YOU LORÉAL-– For everything!
These two
months have been a perfect blend of fun and learning and I enjoyed every moment
!
YES, I AM A LORÉAL INTERN :)
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