‘We Can Do It’ is an American wartime
propaganda poster that was used to promote feminism and other political issues.
Image credits :Wikipedia
J. Howard
Miller, an artist was hired to make posters supporting the war effort in
1942. Originally this poster had no
intention of supporting women’s rights.
In fact it was created to keep production up by boosting the self-
esteem of women. This poster in later
years has become one of the most famous icons of World War II. Females responded enthusiastically to this
poster and the number of working American women increased by 63% by 1944.
As women
were encouraged to take wartime jobs in defence industries, they became a
celeberated symbol of female patiotism.
The poster ‘We can do it’ has clearly stated that cultural assumption is
not stereotyped; it is based on age,gender and lifestyle. The rolled out sleeve and muscular arm
depicted that women are strong and capable of doing things men can do. The text
‘We can do it’ brought about a strong impact. It convinced women to believe
that they can do it and contribute to the country. As the time changes, the meaning might change
too. The text’We can do it’ brought a strong impact. It convinced women to believe that they can
do it and contribute to the country. As
the time changes, the meaning might change too.
People might interpret it according to the changing environment or
developments witnessed.
My own
perspective when it comes to understanding the poster and text is that women
should have their own view point and identity.
Women, for
instance Joan of Arc and Rani Laxmi Bhai have thronged the corridors of history
for their courage and valour. Society
might have once questioned the guts of these women who have broken norms to
prove their point. However such women
who dare to take the initiative have proven that “The journey of a million
miles begins with one step”. This one step will help themselves and ultimately
the country as well.
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